Whilst 2021 has been somewhat of a stop-start year for Indian cinema, it has still featured some incredible movies that are sure to become modern classics.
However, it appears that the ongoing coronavirus pandemic is continuing to plague Indian cinema, with a host of delays being announced this week.
Unfortunately, this includes the highly-anticipated romantic drama ‘Radhe Shyam’, but what date will the film now release and could it move directly to OTT streaming?
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What is Radhe Shyam?
Radhe Shyam is an upcoming Indian movie produced by UV Creations and T-Series, directed by Radha Krishna Kumar.
Unfortunately, very few details on Radhe Shyam’s plot have yet been disclosed, with the movie being labelled as an epic period romance film set in Europe during the 1970s.
Whilst we may not know the exact narrative of the movie, fans should be excited for some high-quality set pieces and cinematography with a significant budget of Rs 350 Crore (around $46.7 million).
Principal filming started in October 2018, with the production team jetting off to Hyderabad, Georgia, and Italy before wrapping up in July 2021.
Interestingly, the movie was originally produced in both Telugu and Hindi languages simultaneously, with later confirmation that it will premiere in Tamil Kannada and Malayalam languages as well.
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Radhe Shyam: Release date delayed
Radhe Shyam was originally scheduled to release in theatres in late-July 2021, but like so many cinema projects from around the world, had to be delayed because of the ongoing coronavirus pandemic.
Lead actor Prabhas would then take to social media to share the official promotional poster for Radge Shyam, confirming that a new release date had been set for January 14th, 2022 – coining with the Sankranthi festival.
Unfortunately, on December 5th, it was officially confirmed that Radhe Shyam’s targeted release date had been pushed back once again, barring to the surge in Omicron cases.
“We have been trying our best for the past few days but considering the growing cases of Omicron variant it looks like we will have to wait for our labour of love to get to the big screens.” – Pooja Hedge, via Twitter.
The actress ended the statement by stating the movie “is a story about love vs destiny and we are sure that your love will help us rise over these tough times together.”
Unfortunately, a new release date for Radhe Shyam was not shared by the production team.
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Could Radhe Shyam now move directly to OTT streaming?
At the time of writing, there is no public information indicating that the international broadcasting rights have been acquired by any of the major streaming services.
However, the recent delay to the theatrical debut of Radhe Shyam could influence the production team’s decision about whether the film should now release directly for OTT streaming.
According to The Times of India, the team do want the film to release first in theatres “only as it contains appealing visual grandeur which can only be enjoyed fully on the big screens with supporting Dolby/DTS sound instead of watching it on mobiles and laptops.”
Whether the movie arrives first in theatres or online, fans can be hopeful that a major streaming platform will acquire Radhe Shyam over the next few weeks.
Not only is the film experiencing a high level of fan demand around the world, but T-Series have made a habit of striking big deals with the major platforms over the past year.
In fact, T-Series’ last five original productions have each landed on a major OTT service: Haseen Dillruba and Sardar Ka Grandson (Netflix), Sherni (Amazon Prime Video), Bhuj: Pride of India and Shiddat (Disney Hotstar).
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Meet the cast…
Leading the Radhe Shyam production is Prabhas, a.k.a Uppalapati Venkata Suryanarayana Prabhas Raju, and Pooja Hedge.
Prabhas is a heavyweight of modern Telugu cinema and is one of the industries highest-paid actors, appearing in the Forbes India Top 100 Celebrity list three times since 2015.
After making his acting debut in 2002 with Easwar, his first breakthrough came in the romantic action movie Varsham. The 42-year-old would then go onto feature in countless iconic titles including Mirchi (2013) Baahubali: The Beginning (2015) and Saaho (2019).
Alongside Prabhas is Pooja Hedge, a popular Indian actress and model from Bombay. The 31-year-old is also a veteran of modern cinema, winning critics awards for Duvvade Jagannadham (2017), Maharshi (2020) and Ala Vaikunthapurramuloo (2021).
Other cats members for Radhe Shyam include Krishnam Raju, Sachin Khedekar, Priyadarshi, Bhagyashree, Murali Sharma, Kunaal Roy Kapur and Sathyan.
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New promotional poster and song teased…
As part of the promotional campaign for any major Indian release, the soundtrack can be a major part of generating hype.
On November 30th, a new poster was shared alongside news that the film’s latest song would be teased later on in the week.
The Instagram post by lead actor Prabhas included the Love Anthem hashtag, with the caption being ‘One Heart…Two Heartbeats’.
The teaser trailer was then uploaded to YouTube, see here.
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By Tom Llewellyn – firstname.lastname@example.org
The post Radhe Shyam release date delayed, OTT streaming launch discussed appeared first on HITC.