Wed. Sep 28th, 2022
THEY’RE the sparkling new stars of Strictly Come Dancing lining up to bid for the Glitterball Trophy as the show kicks off this weekend.

But which of the wannabe dancers is already a winner in the rich list?


The class of ’22 are lined up and ready to start dancing[/caption]

With a line up that includes pop stars, presenters and sports personalities, they all have successful careers and some will be looking to boost profile through the show.

From Matt Goss to Kym Marsh and football legend Tony Adams, here financial expert Alex Clarke looks at the varying fortunes of the new Strictly stars.

Tony Adams – £5m

At the height of his 19-year career as an Arsenal and England defender, Tony was earning £1million a year, making him one of the most expensive players of his era.



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Since hanging up his boots he has managed various football clubs including Wycombe Wanderers and Portsmouth, but has now retired.

Adams, who battled with alcoholism, set up his charity Sporting Chance in 2000 to help athletes suffering from addiction issues.

He also owns the wholesale clothing and footwear business Six Global and Six Mental Health Solutions, which is listed as a business support service company.

According to Companies House, they returned a £20,754 profit in 2021 and hold £270,203 in assets between them, reduced to £52,967 after allowing for bills due.


Tony Adams tops the rich list with a £5m fortune[/caption]

Tony’s family home is a mansion in the Cotswolds, bought for £1.75m in 2002 and now worth an estimated £4.3m.

Matt Goss – £3.3m


Matt is an eighties pop icon and has made shrewd investments[/caption]

Pop Icon Matt Goss shot to fame in ’80s band Bros, along with twin brother Luke and pal Craig Logan.

Topping the charts with smashes When Will I be Famous? and I Owe You Nothing, they followed with a hit album and have sold over 16 million records.

As well as a successful recording career as a solo artist Matt, 53, had a 10 year residency of sell-out shows in Vegas from 2009.

In 2018 the brothers released the BAFTA-winning documentary When The Screaming Stops.

Matt once earned £2.5million for three days’ work on a Japanese commercial.

He recently told The Times: “I usually keep a grand in my money clip. Cash gives me a sense of security.”

Matt owns a house in Swindon, which he bought in 2007 for £189,000.

Until recently, Matt lived in his seven-bed mansion in Los Angeles, which boasted a swimming pool, gym, steam room and wine cellar.

As well as an “aggressive” investment portfolio, he also invests in watches and currently owns 11 which are each worth a six-figure sum.

Kym Marsh – £2.6m


Kym has a successful career in pop, acting and presenting[/caption]

The star has had a varied career as pop singer, actress and presenter, starting in 2001 when she auditioned on Popstars and joined Hear’Say.

She turned to acting and secured the role of Michelle Connor in Coronation Street, earning £150,000 a year.

Kym, 46, is now a main presenter on the BBC daytime show Morning Live.

She has one current business, PADE, registered at Companies House and latest accounts showed it held £183,965, but owed £33,704 in taxation and social security as of 30 September 2021.

Home for the star is a five-bedroom mansion in Cheshire, bought for £480,000 in 2018.

Kym has a 27-year-old son David and two daughters, 25-year-old Emilie and 11-year-old Polly.

She also has a three-year-old grandson, Teddy, from Emilie and recently welcomed a second, Clayton, from David and his fiancee Courtney.

Kaye Adams – £1.3m 


Kaye has built up a tidy sum that is far from Loose change[/caption]

Loose Women star Kaye has a long and distinguished career as a journalist and presenter, beginning at Central Television and Scottish Television, where she was a news reporter on Scotland Today.

She hosted Loose Women from 1999 to 2006, and returned in 2014.

She also has a daily talk show on Radio Scotland and recently launched a podcast, How to Live at 60.

Kaye runs two private companies – Atholl House Productions and property firm Chabonnie, which she co-owns with partner Ian Campbell.

Atholl was set up in 2007 and held £515,103 in funds as of 30 June 2021 – with £545,872 in assets offset by bills due at £30,769.

Her property firm, set up in 2011, held £154,479 in fixed assets as at latest accounts but was £37,597 in the red after allowing for bills.

She paid £750,000 for her Glasgow home in 2007 which is now worth an estimated £900,000.

Ellie Simmonds – £1m


Ellie is swapping the swimsuit for Strictly finery[/caption]

Five times’ Olympic gold medallist Ellie was born with the genetic disorder achondroplasia, a form of dwarfism.

At 13, she was the youngest British athlete at the 2008 Paralympics in Beijing, bagging gold in the 100m and 400m Freestyle.

She went on to win two more at the 2012 London Paralympics and another at the 2018 Rio games.

Ellie picked up endorsement deals thought to be worth between £300,000 and £500,000 and is now a presenter for BBC Sport.

As well as an autobiography in 2012, the swimmer has penned a series of children’s books, Ellie’s Magical Bakery.

Ellie has been in business since 2010, registering Ellie Simmonds Limited at Companies House.

She recently paid herself a £70,000 dividend after her firm returned a £63,555 profit. With assets at £519,449, offset by bills due at £115,213 she was left with £404,157 in her business as at 31 March 2022.

In addition to her commercial interests Simmonds was on the board of the Birmingham Organising Committee for the 2022 Commonwealth Games, held this summer.

Will Mellor – £1m


Will owns a detached family home in posh Chesire[/caption]

The Manchester-born actor started his career as a teenager, starring in Children’s Ward in 1990.

He moved on to Hollyoaks for nine years and then spent two years on the ward in Casualty.

The married dad-of-two also played Gaz in the hit comedy Two Pints of Lager and a Packet of Crisps for ten years, and recently played villain Harvey Gaskell in Corrie.

Will has no current companies registered, and was £3,935 in the red at former business Boomtactix (UK) in last trading accounts in 2016.

He received £75,000 in dividends from WLM Limited way back in 2008. 

The actor, 45, lives with his wife Michelle McSween and their kids Renee, 13, and Jayden, 17 in a detached family home in Cheshire, thought to be worth around £500,000.

Helen Skelton – £900,000


Helen recently split from her husband Richie Myler[/caption]

Presenter Helen started her career on kids’ TV and fronted Blue Peter from 2008 to 2013.

She went on to present coverage of major sporting events, including the London Marathon, the 2016 Olympics and Women’s Super League.

She’s been a presenter on Countryfile since 2014 and published a novel, Amy Wild: Amazon Summer in 2015.

Latest financial statements for her company Skelton Productions, set-up in 2014, from the year ending 31 October 2020 showed profits of £348,405. Debts to be paid within the year include corporation tax at £94,039; as well as ‘other taxation and social security’ at £55,183.

She also owns two companies with her ex Richie Myler, who she split from earlier this year. Myler Construction held £16,353 as at 31 Janaury 2021.

Mum-of-three Helen bought an 1850s cottage in Leeds in 2020, which she renovated with the Rugby player before their shock split.

James Bye – £500,000


James has played Martin Flower for eight years[/caption]

Actor James has plated Martin Fowler in EastEnders since 2014 and previously starred in films The Hooligan Factory and The Great Train Robbery.

Although the highest paid stars on EastEnders earn between £200,000 and £249,000 a year, James’ salary is not listed on the BBC’s annual declaration of stars paid over £150,000.

James and wife Victoria share three kids – Edward, seven, and Louis, five, and two-year-old Hugo – and live in a plush family home in London, thought to be worth in excess of £500,000.

Fleur East – £400,000


Fleur was in debt before appearing on The X Factor[/caption]

Singer Fleur was thousands of pounds in debt before coming second on The X Factor in 2014 and launching her career with debut single Sax, which reached the UK top 10.

In 2018, she competed on I’m a Celebrity, Get Me Out of Here!

Away from showbiz Fleur, 34, has been running performing arts company Platinum East since 2015 – netting £110,152 in its first year.

It returned a £23,856 loss in the year ending 31 March 2021 but retained £358,222 in previous profits, including £295,940 in cash reserves.

Fleur set up hairdressing and beauty treatment business Kurl Kitchen in March 2021 but closed down in August without filing accounts.

In 2017, Fleur bought a £600,000 house in Leytonstone in 2017, but is no longer the registered owner. 

Ellie Taylor – £400,000


Ellie is a successful stand-up comedian and author[/caption]

Comedian Ellie found fame on Show Me the Funny in 2011 and has since appeared on TV shows 8 Out of 10 Cats, Fake Reaction, Mock the Week, The Mash Report and Plebs.

In 2019 she closed down her company, Ellie Taylor Entertainment, and took £379,655 in voluntary liquidation.

As well as her TV and radio fees, Ellie charges between £11,000 and £15,00 for corporate gigs.

Her debut book, My Child and Other Mistakes, became a Sunday Times bestseller in 2021. 

Ellie lives in Essex with her CNN reporter husband Phil Black and daughter Valentina, three.

Molly Rainford – £400,000


Molly is just 21 – this year’s youngest contestant[/caption]

Molly sprung to fame at the age of 11 when she became the youngest finalist on the 6th series of Britain’s Got Talent.

She went on to present the CBBC show Friday Download before landing the lead role in CBBC drama Nova Jones, playing an intergalactic pop star, in 2021.

Now just 21, she still lives with her parents in Essex and her salary is undisclosed.

Hamza Yassin – unknown


Hamza is a wildlife cameraman and presenter[/caption]

Born in Sudan and raised in Scotland, Hamza overcame severe dyslexia to earn a degree in Zoology before becoming a wildlife cameraman and presenter.

He has starred in BBC’s Animal Park and presented his own series, Scotland: Escape to the Wilderness.

He set up his own business eight years ago, registering Hamza Yassin Film and Photography at Companies House in 2014, but according to latest accounts it was in the red at £38,819 as at 30 April 2021.

Richie Anderson – unknown


Richie recently set up a TV production company[/caption]

Former Sunday League footballer Richie began his broadcasting career as a roving reporter on BBC WM, before moving to Radio 2 as travel announcer on Zoe Ball’s Breakfast Show and the Ken Bruce show.

As a BBC employee he is not listed in the salaries over £150,000.

Richie set up a television production activities firm this summer but has no visible property assets.

Tyler West – unknown


Kiss FM presenter Tyler has an undisclosed salary[/caption]

Presenter Tyler began his career on CBBC before moving to MTV as a news reader.

In 2019 West joined the radio network Kiss FM as a presenter, initially hosting the weekday 7–11pm slot.

Six months later he began presenting on Kiss Drive Time from 4–7pm.

He set up his own company Amwest in August, but has no listed assets at present.

Jayde Adams – unknown


Jayde is an award-winning comic[/caption]

Bristol-born comedian Jayde began her career doing stand-up comedy in 2011.

She won the Funny Women award in 2014 and was nominated for Best Newcomer at the Edinburgh Comedy Awards in 2016.

The 37-year-old has since appeared on various TV programmes as a comedy performer and had her own Amazon Prime special.

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Jayde recently bought her own home in Bristol, an 1895 Victorian cottage she called The Poole House, which she’s renovating.

Her net worth is unknown.

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